All empires eventually fall, and it seems the creative software industry has collectively decided that Adobe’s time has come. The Creative Cloud provider’s suite of design tools have been considered the industry standard for decades – despite unpopular decisions to fully embrace generative AI and abandon software licenses in favor of expensive, complicated subscriptions.

Pricing in particular has given competitors an opening to attack. Some of the best alternatives aren’t just undercutting Adobe’s price – they’re available for free. People love free.

One example that was announced this week is Autograph, motion design software akin to Ado …

Read the full story at The Verge.

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