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How a Windows shake-up could position Microsoft to capitalize on AI PCs

by | Mar 28, 2024


A user types on the Surface Pro 8 from behind. The screen displays the Windows 11 Start menu on a white and blue background.
Photo by Becca Farsace / The Verge

After Windows and Surface chief Panos Panay departed Microsoft last year, the software giant quickly split his two divisions into two different teams. It was a move designed to push Windows engineers to focus on more web and AI features under Mikhail Parakhin, who was previously responsible for Bing and ads. It didn’t work out.

Six months after that shake-up, Windows and Surface are back together under a new leader, following frustrations from the very top of Microsoft. The shuffling comes just as Microsoft gets ready for a big “AI PC” push.

Pavan Davuluri, who’s currently in charge of Surface hardware, will now lead both Windows and Surface. Mustafa Suleyman, the DeepMind co-founder who Microsoft CEO Satya Nadella just hired, will now…

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