Apple plans to upgrade the App Store’s search engine, and it might not stop there

by | Oct 1, 2023

An illustration of the Apple logo.
Illustration: The Verge

Apple will soon bring its powerful internal search engine to the App Store and other apps, as Mark Gurman reports in this week’s Power On newsletter for Bloomberg. Apple debuted upgrades to its Spotlight search feature in iOS 14 and iPadOS 14, letting users search there for web results, details from apps, documents, and much more.

According to the newsletter, former Google executive John Giannandrea’s search team is working to bake the internally-named “Pegasus” search engine more deeply into iOS and macOS and could even use generative AI tools to enhance it further. Last year Apple also launched Business Connect, a tool that helped strengthen its information database with details about businesses’ hours and locations in a way that could…

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