NEWS

Amazon’s Panos Panay addresses new Fire phone rumors

by | May 13, 2026

A photo of Panos Panay, Amazon’s senior VP of devices and services, at the company’s Alexa Plus event.

Amazon’s head of devices and services, Panos Panay, says that the company is “not necessarily” planning to release a smartphone, but has stopped short of denying it outright. It was previously reported that Amazon is developing an Alexa-enabled AI phone codenamed “Transformer,” more than 10 years after it scrapped its ill-fated Fire Phone.

Speaking to the Financial Times, Panay was asked directly if the company was planning another smartphone. “It’s just not the goal,” he replied. “I know there’s a lot of rumors out there.”

“I think your black and white question is, are you going after a phone? A lot of people want me to say no, but a lot …

Read the full story at The Verge.

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