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AI now powers nearly half of all bets, new report finds

by | Jan 14, 2026

A sleek humanoid AI robot with polished chrome and matte black panels holds a modern smartphone in its articulated metallic fingers. The robot features glowing blue LED strips along its joints and a smooth, featureless faceplate that reflects the phone's screen light. Its posture is gentle and precise as it cradles the device, with visible servo mechanisms and cable details adding mechanical authenticity. The background is a clean, minimalist tech lab environment with soft white lighting that highlights the robot's reflective surfaces and the phone's sleek design. AI now powers nearly half of all bets, new report finds

A new report looking at sports betting trends, from Kambi, shows that a massive 48% represent bets traded by AI on the company’s network in 2025.

This marks a stark rise from the 4% in 2022, followed by 18% in 2023, and then 28% in 2024. The company says this comes after they have “leveraged AI for many years to deliver odds with unprecedented precision and speed of delivery through fully automated trading.”

According to the company, AI is improving their quality of pricing and enabling them to offer a more expansive offering. It was in 2022 when the sportsbook launched its AI trading, in time for the World Cup.

“AI has driven offering expansion across the whole of soccer, not just the top leagues. For example, since 2022, the number of bet offers have increased substantially on both the Dutch Eredivisie and English Championship.”

Basketball and American football tops Kambi’s most popular sports in 2025

Moving on from the AI, the sportsbook operator has provided an insight into its top markets by region. In the United States and Canada, basketball was the most popular, followed by American football, baseball, soccer, and then tennis.

As for the most popular events, the Super Bowl LIX topped the list in this area, with the AFC Championship Game being next, then NFC Championship Game, Buffalo Bills vs Baltimore Ravens, and then The Masters.

In Europe, the differences began to appear as the top sports were soccer, horse racing, ice hockey, tennis, and basketball. The operator has also shared the most popular events for first time bettors in this continent, with the Grand National topping the charts. The wide appeal of this event is further shown by the fact 40% of bettors made it their only racing bet of the year.

Arsenal vs Aston Villa was next on the list, with the others including Brest vs Real Madrid, Supreme Novices’ Hurdle, and the Festival Trophy Handicap Chase.

Featured Image: AI-generated via Ideogram

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