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A morning with the Rabbit R1: a fun, funky, unfinished AI gadget

by | Apr 24, 2024


The Rabbit R1 in front of a window.
The Rabbit R1 is a fun little thing — and oh boy, is it orange.

There were times I wasn’t sure the Rabbit R1 was even a real thing. The AI-powered, Teenage Engineering-designed device came out of nowhere to become one of the biggest stories at CES, promising a level of fun and whimsy that felt much better than some of the more self-serious AI companies out there. CEO Jesse Lyu practically promised the world in this $199 device.

Well, say this for Rabbit: it’s real. Last night, I went to the swanky TWA Hotel in New York City, along with a few hundred reporters, creators, and particularly enthusiastic R1 buyers. After a couple of hours of photo booths, specialty cocktails, and a rousing keynote and demo from Lyu — in which he made near-constant reference to and fun of the Humane AI Pin — we all got our…

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