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How it started

At first, AI influencers were relatively easy to identify – and to ignore. Aside from the occasional bursts of hype, they didn’t seem to change much about the way social media worked. The earliest virtual influencers – Lil Miquela with her blunt fringe and freckles, Imma with her bubblegum pink bob, and Shudu Gram with her flawless complexion – were obviously digital productions. Collaborations …

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