TikTok is preparing to roll out a paid, ad-free version of its app in the UK. The new subscription announced today will be available to users over 18 “over the coming months,” according to TikTok’s announcement, and will cost £3.99 (about $5.40) per month. In exchange for that, TikTok will remove ads from the user’s feed, and promises to not use their data for undefined “advertising purposes”.
This “pay or consent” model is likely in response to the UK’s General Data Protection Regulation (GDPR) and other privacy laws that forbid companies from harvesting personal data for advertising without getting explicit consent from social media users …
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